In a move that reflects its commitment to supporting financial inclusion and empowering youth economically, AMAN Holding, a Raya Holding subsidiary and the most integrated fintech group in Egypt, announced the launch of a new initiative in collaboration with Bokra Holding, Rehla Rides for Transport Services, and Nissan Egypt.
Under this partnership, AMAN Holding is providing flexible financing solutions exceeding EGP 5 billion, including financing and sukuk, to fund 6,000 locally-manufactured Nissan cars. This initiative aims to support young drivers seeking to work through the “Arrw” ride-hailing app, operated by Rehla Rides. In turn, Bokra Holding, in collaboration with AMAN, will offer innovative savings solutions for drivers to help facilitate their lives, improve their standard of living, and achieve their financial goals. This partnership is expected to boost entrepreneurship, increase economic activity in the transport sector, and simplify daily mobility for Egyptians, all of which will positively impact Egypt’s economy.
Commenting on the partnership, Eng. Hazem Moghazi, Co-CEO of Business and Commercial Affairs at AMAN Holding, stated: “Such partnerships represent an important step toward expanding the base of financial solution beneficiaries, allowing new groups to join the financial inclusion umbrella, in line with the state’s ambitious vision. At AMAN Holding, we believe in our pivotal role in empowering youth and supporting the national economy through innovative and effective financial solutions. With more than 21.3 million young people in Egypt, it was imperative for us to focus on creating tailored solutions that open new avenues of employment. We are proud to be part of this collaboration with ‘Nissan Egypt,’ ‘Rehla Rides,’ and ‘Bokra Holding,’ working together to create real job opportunities by facilitating ownership of modern, reliable cars that allow youth to join Egypt’s growing ride-hailing market.”
On his part, Mr. Ayman Elsawy, CEO of Bokra Holding, said: “This partnership builds on our strategy at ‘Bokra’ to deliver innovative savings solutions that support buisnesses and simplify individuals’ lives. Following the launch of the upgraded ‘Bokra’ app, and our success in becoming the first digital savings platform in real assets through Sharia-compliant sukuk, we reaffirm our commitment to developing products and services aligned with market needs and customer aspirations. At ‘Bokra’, we believe strategic partnerships are a cornerstone for empowering youth and supporting the national economy, while aligning with Egypt Vision 2030 by providing individuals with tools that improve their standard of living. Through our collaboration with ‘AMAN Holding’ and ‘Rehla Rides,’ we continue our mission to help individuals preserve the value of their money and achieve their financial goals through asset-based savings.”
Echoing this vision, Entrepreneur & Eng. Mohamed Aboulnaga Nagaty, Co-Founder of Arrw, added: “Our Alexandria pilot is still running successfully, delivering a safe, high-quality service that showcases the efficiency of Egyptian transport solutions and offers a unique smart mobility experience. Today, the financing provided by ‘AMAN Holding,’ ‘Bokra Holding,’ and ‘Nissan Egypt’ opens new horizons for youth to invest their capabilities. At ‘Arrw,’ we are proud of this partnership and look forward to a future full of growth and new possibilities that will enhance our services and further develop the smart transport sector in Egypt.”
From his side, Eng. Mohamed Abdelsamad, Managing Director of Nissan Egypt, said: “We are proud to participate in initiatives that deliver direct economic impact by creating real job opportunities for youth, leveraging strong local manufacturing and Japanese operating standards. Our partnership with ‘AMAN Holding,’ ‘Rehla Rides,’ and ‘Bokra Holding’ reflects our vision of integrating manufacturing, financing, and technical operations to expand the digital economy in the transport sector and provide reliable services that meet the expectations of Egyptian consumers.”
He added: “Nissan Egypt is also the only company in the Egyptian automotive sector that fully owns its factory, which underscores its firm commitment to investing in local manufacturing and increasing the national component. Thanks to our outstanding commercial performance, by securing the largest market share for two consecutive years (2023 and 2024), which reflects customer confidence and the efficiency of its pricing and distribution policies. Our operations draw on global expertise and the highest Japanese standards in quality, production, and operational governance, further strengthening our position as a leading brand and the preferred choice of Egyptian consumers.”
It is worth noting that AMAN Holding places strong emphasis on youth empowerment through innovative financing and training initiatives. A prime example is its collaboration with the Challenge Fund for Youth Employment (CFYE), in partnership with the Embassy of the Netherlands and ‘Entreprenelle,’ to support entrepreneurs across Egypt’s most underserved governorates. This initiative underscores AMAN’s enduring commitment to advancing financial inclusion and fostering sustainable job creation.
