Samsung Electronics has unveiled its expanded exhibition at Mobile World Congress 2026, held at Fira Gran Via in Barcelona from March 2–5. Building on the momentum of Galaxy Unpacked, Samsung’s presence goes beyond smartphones to demonstrate how Galaxy AI is evolving into a truly agentic companion across the entire Galaxy ecosystem.
The company is presenting a unified strategy that integrates mobile innovation, wearables, computing devices and AI-driven network infrastructure. This approach positions Galaxy AI not merely as a feature, but as a foundational intelligence layer connecting devices, services and users in more personalized and intuitive ways.
Galaxy S26 Series: The Third-Generation AI Phone
At the center of Samsung’s showcase is the Galaxy S26 series, the company’s third-generation AI smartphone. Engineered for performance and ease of use, the Galaxy S26 lineup demonstrates how Galaxy AI understands intent, anticipates user needs and proactively takes action.
Powered by Snapdragon 8 Elite Gen 5 for Galaxy in the Ultra model and supported by a redesigned Vapor Chamber for thermal stability, the Galaxy S26 series ensures sustained AI performance. The devices introduce an industry-first built-in Privacy Display, offering enhanced control over visible content without compromising viewing quality.
The camera system further reflects Samsung’s AI integration:
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Wider apertures for improved low-light photography
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Enhanced Nightography video with improved noise reduction
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Upgraded Super Steady video with horizontal lock for cinematic stability
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Photo Assist, enabling natural voice-based image editing
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Creative Studio for personalized wallpapers and sticker creation
These features unify capture, editing and sharing into a seamless AI-powered experience.
Proactive and Adaptive AI Experiences
Samsung is advancing toward agentic AI through features such as Now Nudge, which provides contextual, real-time suggestions, and Now Brief, delivering personalized daily briefings based on schedule and habits.
Circle to Search with Google enables smarter image-based searches across multiple elements within a photo. The upgraded Bixby acts as a conversational device agent, allowing users to navigate settings and control functions through natural language.
In addition to Bixby, users can access Gemini and Perplexity through a single entry point, enabling AI agents to coordinate tasks across apps efficiently.
Expanding the Galaxy Ecosystem
Samsung’s exhibition highlights deeper cross-device integration within the Galaxy ecosystem. Galaxy Buds4 enhance AI-driven convenience, while the newly introduced Galaxy Book6 Pro and Galaxy Book6 Ultra deliver optimized productivity powered by intelligent performance.
The Galaxy Tab S11 is designed for AI-enhanced multitasking on large screens, and the Galaxy Watch8 series provides more personalized wellness insights for running, sleep and mindfulness.
Through cohesive integration, Galaxy AI ensures continuity, personalization and convenience at every user touchpoint.
Intelligent Infrastructure and AI-Driven Factories
Samsung is extending its AI strategy beyond consumer devices into intelligent infrastructure. Through its AI-Driven Factories initiative, the company aims to transition global manufacturing operations into autonomous, AI-powered systems by 2030.
AI agents, digital twin simulations and real-time data analytics work together to optimize production, improve quality control and strengthen operational resilience.
In healthcare, Samsung is strengthening its Connected Care vision following its acquisition of Xealth in 2025. By integrating health metrics across the Galaxy ecosystem and embedding digital health tools directly into clinical workflows, Samsung is enabling more proactive and personalized care management.
AI Leadership in Network Innovation
Samsung is also reinforcing its leadership in software-driven networks. Its Samsung CognitiV Network Operations Suite introduces Agent Fabric, a decision intelligence layer enabling multi-agent AI systems to manage the entire network lifecycle — from planning and deployment to optimization and user experience management.
The company’s “Network in a Server” solution consolidates multiple network functions into a single server powered by advanced processors. This architecture allows enterprises to deploy edge AI services such as safety monitoring and augmented reality overlays requiring real-time local processing.
Samsung is targeting fully autonomous networks by 2027, marking a significant milestone in AI-enabled telecommunications.
Expanding Satellite Connectivity
Samsung is expanding satellite communication capabilities for select Galaxy smartphones, including the Galaxy S26 series, through partnerships with telecom operators in North America, Europe and Japan.
Designed for emergency response and essential communication in areas without traditional network coverage, satellite support will continue rolling out in phases based on regulatory and regional availability.
Shaping the Next Generation of Mobile AI
Samsung’s forward-looking vision includes emerging form factors such as Galaxy XR and Galaxy TriFold, demonstrating its commitment to pushing the boundaries of mobile technology while maintaining a user-centric approach.
With an integrated strategy that spans devices, infrastructure and networks, Samsung’s presence at MWC 2026 underscores a pivotal shift. Galaxy AI is evolving from a smartphone capability into a comprehensive, interconnected intelligence ecosystem designed to power the next era of mobile innovation.
