Amana, one of the MENA region’s leading neo-brokers, has announced a strategic partnership with Zoya, a company specializing in financial software that helps Muslims align their investments with Islamic principles.
This collaboration introduces a seamless Shariah-compliance screening system designed to simplify halal investing and make it more transparent and accessible for users across the region. The initiative reflects a growing demand for investment tools that integrate faith-based considerations into modern financial platforms.
Smart System Simplifies Halal Asset Discovery
The newly launched system features a blue crescent moon icon within the amana platform, instantly marking assets that meet Shariah standards. This visual indicator allows users to quickly identify compliant investment options without the need for manual research.
Powered by Zoya’s technology, the system ensures real-time and reliable screening, giving users confidence in the compliance status of assets directly within the trading app.
Enhanced Transparency and User Experience
With a single tap, users can access full certification details for each asset, including information about the verifying authority. This added layer of transparency supports informed decision-making and strengthens trust in the platform.
In addition, amana has introduced a dedicated Shariah-only category within the app, enabling investors to browse and discover halal assets بسهولة, without navigating multiple tools or sources.
Addressing Traditional Challenges in Halal Investing
Historically, identifying Shariah-compliant assets has been a complex and time-consuming process. Investors often needed to cross-check financial ratios, consult multiple platforms, and verify compliance manually.
Amana’s integrated solution eliminates these challenges by embedding certified Shariah screening directly into the investing experience. By leveraging Zoya’s API, the platform streamlines the entire process, removing friction and saving time for users.
Leadership Vision Focused on Clarity and Confidence
Muhammad Rasoul, CEO of amana, emphasized that the system was developed to eliminate uncertainty for investors. He noted that users deserve clarity, confidence, and the ability to align their financial decisions with their values.
By integrating Shariah-compliance indicators into the app, amana aims to make halal investing more intuitive and accessible than ever before.
Key Features of the New Shariah Identification System
The system includes several core features that enhance usability and efficiency:
- Blue crescent moon icon clearly marking Shariah-compliant assets
- Tap-to-view certification with details of the verifying authority
- Dedicated Shariah category within Search and “For You” sections
- Real-time compliance screening powered by Zoya’s technology
Bridging Faith, Technology, and Modern Markets
Through this launch, amana continues to translate regional investor needs into practical, in-app solutions. The integration of Shariah compliance directly into the trading journey highlights the platform’s commitment to combining faith-based values with financial innovation.
This approach not only improves user experience but also supports the broader growth of Islamic finance within the digital investment landscape.
About Amana
Amana serves more than 500,000 users across the Middle East and offers access to over 6,800 financial assets. These include more than 1,200 MENA stocks, U.S. equities, metals, ETFs, foreign exchange, and cryptocurrencies.
The platform is designed with a mobile-first, transparent interface that caters to modern investors. As an added benefit, amana offers zero fees on MENA stocks for the first USD 100,000 invested.
Outlook for Halal Investing in the Region
The partnership between amana and Zoya represents a significant step forward in the evolution of halal investing. As demand for Shariah-compliant financial solutions continues to grow, integrated technologies like this are expected to play a central role in shaping the future of investment across the MENA region.
By reducing complexity and increasing accessibility, such innovations are likely to attract a broader base of investors seeking both financial performance and ethical alignment.
