TDC, the exclusive distributor of Philips Audio in Egypt, hosted a grand event bringing together prominent business figures, traders, and distributors to announce its exclusive partnership with Philips Audio and celebrate a century of innovation and leadership in the world of sound.
The event featured key figures including Jason Chang, General Manager for the APMEA region at Philips Audio & Accessories, Ibrahim Darawey, Regional Sales Manager at Philips Audio, and Ahmed Samir, General Manager of TDC.
During the ceremony, Philips Audio unveiled a wide range of products combining premium sound quality with sleek, practical design. The collection caters to diverse user needs, including high-performance True Wireless headphones, portable and home speakers, and a variety of accessories such as mobile chargers, gaming peripherals, noise-control technologies, long-lasting batteries, and stable Bluetooth connectivity, all tailored to modern lifestyles for mobility, entertainment, and work.
Jason Chang, General Manager for APMEA, stated: “We are honored to be part of this historic event celebrating 100 years of innovation in sound. Our exclusive partnership with TDC in Egypt reflects our commitment to delivering the best audio experience to consumers, combining high quality, modern design, and advanced technology. We are excited to launch Philips Audio products that meet all user needs—from high-performance headphones to portable and home speakers—focusing on pure sound, smart noise control, and long-lasting batteries. Through this partnership, we aim to strengthen our presence in Egypt and provide an exceptional audio experience that reflects a century of Philips Audio innovation and creativity.”
Ibrahim Darawey, Regional Sales Manager at Philips Audio, added that the brand is preparing to launch the 2026 Moving Sound collection, reimagining classic 1980s designs with four new products: The Tube and The Roller portable speakers, and the MS1 and MS5 headphones, featuring vibrant classic colors, replaceable batteries, and recycled materials, celebrating 100 years of sound excellence.
Ahmed Samir, General Manager of TDC, said: “We are proud to celebrate this historic milestone with a global brand like Philips Audio, marking 100 years of leadership and innovation in sound. This journey has inspired generations and shaped the audio industry worldwide. Being chosen as Philips Audio’s exclusive partner in Egypt is a testament to mutual trust and shared vision for the future.”
He continued: “This partnership goes beyond distribution; it represents a genuine commitment to providing a complete audio experience for Egyptian consumers, combining superior sound quality, modern design, and advanced technology that has defined Philips Audio throughout its long history. We believe the Egyptian market is increasingly aware and demanding of technological products, which aligns perfectly with Philips Audio’s philosophy of continuous innovation, catering to modern lifestyles in entertainment, work, and daily mobility. This partnership marks the beginning of a new phase of growth and excellence, making TDC the gateway for Philips Audio’s global sound technology in Egypt.”
The event also featured live demonstrations and hands-on experiences with the products, allowing attendees to test audio performance and design quality, highlighting this collaboration as a milestone in advancing Egypt’s premium audio market.
Philips Audio is also the official sponsor of FC Barcelona, supporting the team with cutting-edge audio technology to enhance the fan experience worldwide, reflecting the brand’s dedication to innovation and excellence in both sports and entertainment audio.
