Samsung Electronics Middle East and North Africa, in collaboration with OSN Group, announced the regional launch of OSNtv channels through the Samsung TV Key platform integrated into Samsung Smart TVs. This launch comes as part of the strategic partnership between the two companies, first revealed in May 2025.
The initiative aims to introduce the region’s first television viewing experience that does not require a standalone set-top box. Users can now access OSN’s premium entertainment content directly through Samsung Smart TVs (2021 models and later), without the need for additional devices or cables.
Seamless Access to Premium Content
OSNtv channels are fully integrated into Samsung’s award-winning Smart TV platform, providing instant and user-friendly access to more than 45 exclusive television channels, in addition to free-to-air channels, and over 18,000 hours of on-demand content.
This integration enables viewers to enjoy a comprehensive entertainment experience that combines live television broadcasting with on-demand viewing, catering to a wide range of audience preferences across the region.
A New Generation of Home Entertainment
The integration of OSNtv channels directly into Samsung Smart TVs marks a significant shift in home entertainment experiences. By eliminating the need for external receivers, the solution delivers a more connected, simplified, and streamlined viewing journey.
Activation requires only minimal setup steps, allowing users to immediately enjoy OSN’s diverse content library, which includes international blockbuster movies, popular television series, premium Arabic content, and engaging children’s programming. All content can be accessed using Samsung’s One Remote control.
Samsung’s Vision for Enhanced Viewing Experiences
Commenting on the launch, Mostafa Sadek, Regional Head of Visual Display at Samsung Electronics Middle East and North Africa, stated that Samsung continues to explore new horizons in home entertainment innovation.
He noted that the partnership with OSN reflects the shared commitment of both companies to innovation and their long-standing collaboration to elevate viewing experiences for audiences across the region. OSNtv channels, he added, provide users with an easy and direct way to access some of the most diverse and compelling content available in the Middle East through Samsung Smart TVs.
Strengthening the Connected Home Ecosystem
The partnership underscores Samsung’s strong commitment to expanding the connected home experience it offers consumers. By combining Samsung’s advanced Smart TV technologies with OSN’s rich entertainment content, the collaboration supports the shared vision of delivering smarter, more accessible entertainment solutions.
This step reinforces the role of Smart TVs as central hubs within connected homes, enabling seamless access to high-quality digital content without technical complexity.
OSN: A Milestone in Entertainment Accessibility
For his part, Emad Khorri, Vice President Commercial for the Middle East and North Africa at OSN, described the collaboration with Samsung as a major milestone for OSN in delivering a receiver-free viewing experience for OSNtv channels in the region.
He explained that offering OSNtv through the Samsung TV Key platform represents a significant leap in accessibility, allowing Samsung Smart TV owners to enjoy OSN’s premium content directly on their screens. He emphasized that this partnership contributes to shaping the future of the home entertainment sector across the Middle East.
Exclusive Availability and Launch Offer
OSNtv channels are available exclusively on Samsung Smart TVs (2021 models and later) across all markets in the Middle East and North Africa. Existing and new users can activate the service directly from their TV interface and immediately start watching live broadcasts.
To celebrate the launch, new Samsung Smart TV users will receive a complimentary 12-month subscription to OSNtv channels, subject to applicable terms and conditions. Following the promotional period, OSNtv subscriptions will be available at exclusive regional pricing.
