In a strategic move reinforcing its global leadership in the gaming industry, MY.GAMES, a world-leading developer and publisher of mobile, PC, and console games, has announced the expansion of its publishing and development program to include the Middle East and North Africa (MENA) region. The initiative combines the expertise of Knights Peak, the company’s PC and console games division, and MGVC Publishing, its mobile publishing arm, to help regional developers scale globally.
Empowering Game Developers Across the MENA Region
The MY.GAMES publishing program supports game developers on PC, console, and mobile platforms by offering marketing and development funding, access to leading services, and mentorship from top global experts in game design, business development, and operations. The initiative aims to empower local studios to reach global audiences and compete effectively in a rapidly growing and competitive industry.
The gaming sector has become one of the fastest-growing entertainment industries worldwide, with over 3.6 billion players globally — including approximately 595 million gamers in the MENA region. According to a Newzoo report, the regional gaming market is the fastest-growing globally, projected to reach $7.1 billion by the end of 2025, growing at an annual rate of 7.5%.
Building on this momentum, MY.GAMES established its regional hub in Abu Dhabi in 2023, located in Yas Creative Hub, to drive growth and foster innovation. The local team brings decades of experience in multi-platform game development, localization, and publishing, positioning the company to play a pivotal role in the region’s evolving digital ecosystem.
Commitment to Local Talent and Innovation
Elena Grigorian, CEO of MY.GAMES, stated: “Expanding our publishing and development program into the Middle East and North Africa is a natural step in our mission to empower local talent and unlock the region’s full potential. The MENA market is brimming with creativity and innovation, and we are committed to providing the tools, resources, and global perspective needed to help regional studios thrive.”
She added that this initiative aims to build long-term partnerships and foster sustainable growth across the local gaming ecosystem, aligning with MY.GAMES’ broader strategy to support digital transformation and creative industries in emerging markets.
A Unified Approach: Knights Peak and MGVC Publishing
Knights Peak focuses on publishing high-quality PC and console titles, supporting both emerging and established studios through a flexible, collaborative approach that includes full publishing, co-development, and worldwide distribution. Its growing portfolio includes standout titles such as Starship Troopers: Extermination, Mandragora, Hella, and Pathfinder: Kingmaker.
On the mobile front, MGVC Publishing offers fair partnerships with shared revenues, empowering developers to retain full intellectual property rights. The company leverages advanced digital tools, including business intelligence and predictive ROI analytics, to optimize user acquisition and maximize profitability. Its portfolio includes hit titles like FableTown (by Rev Games Studio), Battle Prime (by Press Fire Games), and Days After (by React Games Studio).
Boosting the Gaming Industry’s Future in MENA
The expansion of MY.GAMES’ publishing program into the MENA region marks a significant step toward strengthening the local gaming ecosystem and supporting the region’s creative economy. Through funding, expertise, and a global outlook, MY.GAMES aims to build a sustainable and competitive gaming industry in the Middle East and North Africa — one that inspires innovation and connects local talent with global opportunities.
