Jumia Egypt, the leading e-commerce platform, has officially launched its highly anticipated “Black Friday 2025” campaign under the slogan “Best Deals of the Year – أقوى عروض السنة”, running from October 30 at 10:00 PM through November 30, 2025.
The month-long campaign marks a new milestone in Egypt’s e-commerce growth, offering an unmatched shopping experience with five explosive Fridays, the special 11/11 event, and a wide range of exclusive offers and surprises.
Throughout the season, shoppers can enjoy Flash Sales, WOW Deals, Weekend Discounts, Everything Under 100 EGP, and Door Crasher promotions. To add more excitement, Jumia is introducing an interactive Wheel of Fortune, giving users a chance to win instant prizes and exclusive gifts.
A lineup of major local and international brands will participate, including Adidas, LC Waikiki, L’Oréal, Elaraby, GSK (Sensodyne), American Eagle, Arma, Defacto, Andora, Maa Althahab, Sanita, and Glitter.
In addition, Jumia has partnered with key payment and installment providers such as MNT-Halan, Souhoola, AMAN, Forsa, ContactNow, and the National Bank of Egypt (NBE) to offer “Triple Zero” installment plans of up to 12 months, making shopping more accessible for all customers.
Abdellatif Olama, CEO of Jumia Egypt, commented: “At Jumia, we aim to make Black Friday a real opportunity for Egyptian consumers to enjoy the best value and offers. As customers seek both quality and affordability, we continue to strengthen our role in empowering brands and accelerating Egypt’s digital commerce transformation.”
In line with its mission to support financial inclusion and digital transformation, JumiaPay collaborates with banks and Buy Now, Pay Later partners to provide exclusive discounts, zero-interest installment plans, and seamless payment solutions—enhancing convenience and flexibility for shoppers across all product categories.
Jumia invites all customers to visit its website and mobile app to explore daily offers and enjoy a month-long celebration of unbeatable prices, surprises, and excitement during the #JumiaBlackFriday season.
