Viu, PCCW’s pan-regional OTT streaming service, has emerged triumphant at the recent BroadcastPro Awards 2025, taking home the prestigious title of “Best Content Strategy of the Year”.
Held on November 11, 2025, the annual BroadcastPro Awards celebrated the region’s most groundbreaking achievements in content creation, broadcast innovation, and digital transformation. This year’s recognition highlights Viu’s continued leadership in driving storytelling excellence and connecting audiences across the Middle East through premium, locally resonant content.
Viu was among the first in MENA to recognise the momentum of the Korean wave and moved early on licensing, dubbing and localisation. Today, Viu offers the region’s largest library of Arabic-dubbed Korean dramas, making premium K-stories accessible to millions of Arabic-speaking viewers across the region.
