Turkish Airlines, the airline flying to more countries than any other in the world, proudly participated in the Pyramids Marathon 2025 as a Platinum Sponsor, supporting one of Egypt’s most iconic international sporting events. The highly anticipated marathon took place on December 13, set against the awe-inspiring backdrop of the Great Pyramids of Giza, blending athletic excellence with one of the world’s most renowned heritage sites.
As a key partner of the event, Turkish Airlines reaffirmed its commitment to supporting major international sports initiatives that bring together communities from across the globe. This year’s marathon attracted thousands of participants from different nationalities, alongside the presence of prominent officials and dignitaries, including Dr. Ashraf Sobhy, Egypt’s Minister of Youth and Sports, H.E. Eric Chevallier, Ambassador of France, as well as representatives from various embassies, ministries, and international sports organizations.
A Landmark Sporting Event at a World Heritage Site
Since its launch in 2019, the Pyramids Marathon has established itself as one of Egypt’s most prestigious global running events and the first officially organized race held entirely around the Giza Pyramids. The marathon enjoys strong institutional backing from the Egyptian Ministry of Youth and Sports, the Egyptian Athletics Federation, World Athletics, and the Association of International Marathons and Distance Races (AIMS), underscoring its credibility and growing international stature.
The 2025 edition featured multiple race categories, including 5 km, 10 km, and a half marathon (21 km), offering a comprehensive and inclusive sporting experience suitable for participants of different ages and fitness levels. This diversity further strengthened the event’s appeal to both professional athletes and amateur runners seeking a unique and memorable challenge.
Turkish Airlines: Sports as a Universal Language
Commenting on the partnership, Mr. Mahmut Yayla, Senior Vice President of Sales at Turkish Airlines (Second Region), stated that the airline strongly believes in the unifying power of sports. He expressed pride in supporting the Pyramids Marathon, an event that brings together athletes from around the world in one of the most extraordinary locations globally. He added that the sponsorship reflects Turkish Airlines’ vision of connecting people not only through air travel, but also through shared experiences that celebrate cultural heritage, human achievement, and the spirit of competition.
Moreover, the airline’s involvement highlights its broader mission to promote meaningful global engagement through sports, culture, and tourism, reinforcing Egypt’s position as a destination capable of hosting world-class international events.
A Broader Global Sports Strategy
Turkish Airlines’ sponsorship of the Pyramids Marathon 2025 forms part of its wider global sports partnership strategy, which includes supporting international running festivals, endurance events, and elite-level sporting competitions worldwide. Through these initiatives, the airline continues to champion values of health, exploration, cultural exchange, and global connectivity.
By aligning its brand with globally recognized sporting platforms, Turkish Airlines not only strengthens its international presence but also reinforces its core message of connecting continents, cultures, and communities through an ever-expanding global network. The Pyramids Marathon partnership stands as a powerful example of how sports, heritage, and global mobility can intersect to create lasting impact.
