SmartBuy, the leading electronics megastore in Jordan, has announced a strategic partnership with Truecaller, the leading global communications platform, to enhance customer engagement and redefine communication in the retail sector. By leveraging the Truecaller Customer Experience Solution Suite, this collaboration aims to set new standards of trust, transparency, and reliability in the region — transforming how SmartBuy connects with its customers.
Recognizing the growing need for clear and dependable communication in today’s fast-paced digital world, SmartBuy sought a solution that would strengthen customer confidence and streamline interactions. Through this partnership, SmartBuy now delivers calls that are instantly recognizable, displaying its verified name, logo, and green verification badge. The Truecaller Customer Experience Solution also enables SmartBuy to provide context to every interaction — whether it’s an order confirmation, delivery update, collection, or customer support — ensuring customers are informed even before answering the call.
This transparent approach shows SmartBuy’s commitment to building strong, lasting relationships with its customers based on trust and convenience. By creating more engaging and branded communication and improving two-way interactions, SmartBuy is enhancing its service experience — making every customer connection more genuine, relevant, and focused on their needs.
Mr. Sami Al-Sururi, Chairman of Smart Buy shared:
“At SmartBuy, we believe that innovation is not just about technology—it’s about creating smarter, more meaningful connections with our customers. Our partnership with Truecaller is a step forward in our commitment to delivering transparency, trust, and excellence at every touchpoint. By leveraging Truecaller Customer Experience Solution, we’re ensuring that every customer interaction reflects the same reliability and authenticity that define our brand.”
Priyam Bose, Global Head, GTM & Developer Products at Truecaller, shared:
“We’re proud to join hands with SmartBuy in advancing trust and transparency across Jordan’s retail communication landscape. This partnership isn’t just about adopting new technology — it’s about creating a more authentic connection between SmartBuy and its customers. Together, we’re working to redefine how people experience customer interactions, ensuring every call is built on reliability, understanding, and transparency. Through this shared vision, we aim to set new standards for trusted communication in Jordan.”
