Amazon UNIVERSITY Esports, the premier university education and esports project, announces the launch of its third season in the MENA region, which promises to be bigger, better, and more exhilarating than ever before.
The previous season of Amazon UNIVERSITY Esports saw participation from more than 1,500 students from over 75 universities across the MENA region. Globally, the competition held more than 100,000 students from 26 countries, making it one of the most prominent intercollegiate esports tournaments worldwide.
As of 2023, the MENA region is the world’s fastest-growing domestic gaming market, with over 377 million gamers, competing with Europe and America. Globally, there are 3.24 billion gamers. A Statista Global Consumer Survey shows that the UAE has the world’s highest percentage of adult gamers, with nine out of ten participating.
The country is investing heavily in the gaming sector with the ‘Abu Dhabi Gaming’ initiative, launched last year, striving to develop regional talent and host year-round gaming events.
Sponsors to keep growing
For the third consecutive year, Amazon is the main sponsor and namesake of the project. This demonstrates Amazon’s continued support for the growing esports and education sectors.
Shahid, the first video-on-demand (VOD) service in the Arab world, powered by MBC Group, has reaffirmed its commitment to this project. In addition to their continued support in KSA, Shahid is expanding its sponsorship to UAE, further fueling the growth of esports in the region.
Much more than just an esports competition
As with the previous season, the third season will include a wide range of educational activities, workshops, and the UNIVERSITY Tour. The tour visits universities across the country, introducing students to the exciting esports ecosystem and providing insights into potential career paths.
Moreover, this season continues to provide students with unparalleled opportunities to gain their first professional experiences within esports. From broadcasting to marketing, management, and beyond, participants will have the chance to explore diverse career options and develop valuable skills.
“We are excited to kick off our third season with the support of Amazon,” said Mario Pérez, CEO of MENATech. “This season promises to be our best yet, with even more universities, participants, and opportunities for students to learn and grow within the esports industry.“
