e& Egypt has announced the appointment of Mayar Naguib as Head of Corporate Reputation, Sustainability and Public Relations, in addition to overseeing the operations of the e& Egypt Foundation for Community Development, established in 2013. This appointment reflects the company’s ongoing efforts to strengthen its corporate communications strategy and expand the impact of its sustainability and social responsibility initiatives.
Extensive Experience Across Communications and Marketing
Naguib brings over 20 years of experience in corporate communications, public relations, marketing, and community development. Throughout her career, she has held leadership roles within major international organizations, where she led strategic communications initiatives and high-impact media campaigns that enhanced brand visibility and reinforced institutional positioning.
Career Journey Across Leading Global Companies
Prior to joining e& Egypt, Naguib served as Director of Communications and CSR at Telecom Egypt (WE). She also held the position of Head of Communications for Egypt and the Levant region at Philip Morris International, and led External Communications at Valeo Egypt as Country Communications Director.
Earlier in her career, she worked as Country Marketing and PR Manager at Intel, covering Egypt, the Levant, and North Africa, and held communications and public relations roles at Giesecke+Devrient and Lufthansa.
Leading Corporate Strategy and Brand Positioning
In her new role, and under the leadership of Eng. Ahmed Imbabi, Director of Brand, Marketing Communication, Corporate Reputation and Research at e& Egypt, Mayar Naguib will lead the development and execution of the company’s corporate communications strategy. Her role will focus on strengthening corporate reputation and brand positioning in alignment with Egypt Vision 2030.
She will also oversee CSR initiatives across key sectors, including education, healthcare, community development, sustainability, and digital empowerment.
Expertise in Crisis Management and Integrated Campaigns
Naguib is recognized for her expertise in crisis management and integrated communications campaigns, enabling organizations to navigate complex challenges and maintain strong public positioning.
She holds a Bachelor’s degree in Mass Communication and Journalism from the American University in Cairo, with a minor in Business Administration and Psychology.
Supporting Digital Transformation and Sustainable Growth
This appointment underscores e& Egypt’s commitment to attracting top-tier talent and expertise, supporting the advancement of its corporate communications framework, and reinforcing its role in driving digital transformation and sustainable development in the Egyptian market.
