LG Electronics (LG) has announced that its WashTower™ all-in-one laundry solution has surpassed 3.2 million units in cumulative global sales, marking a significant milestone for the company’s innovative home appliance lineup.
First introduced in 2020, the LG WashTower™ integrates a washer and dryer into a single, space-saving vertical unit, combining advanced functionality with a user-centric design. The product leverages LG’s core technologies to deliver enhanced convenience while optimizing both space and energy efficiency.
The WashTower™ has gained strong global traction, becoming available in 77 countries worldwide. It has recorded cumulative sales of over 1.6 million units in North America, 160,000 units in Latin America, and 130,000 units in Asia, reflecting growing consumer demand for efficient and intelligent laundry solutions.
The product’s performance is driven by LG’s proprietary technologies, including the AI DD™ (Artificial Intelligence Direct Drive) and DUAL Inverter HeatPump™. The AI DD system analyzes load weight, fabric type, and soil levels to automatically select the optimal washing pattern, ensuring effective cleaning while minimizing fabric damage.
In addition, the DUAL Inverter HeatPump™ enables low-temperature drying that is gentle on fabrics, preserving garment quality. These technologies are further enhanced by smart features such as AI Wash, which improves washing performance, and Smart Pairing™, which allows the washer and dryer to communicate and automatically select the most suitable drying cycle.
Another key feature, Prepare to Dry, preheats the dryer before the wash cycle ends, reducing overall laundry time and improving user convenience.
LG continues to evolve its laundry solutions to meet changing consumer lifestyles, with plans to introduce new models, advanced AI capabilities, and a wider range of color options to accommodate diverse customer needs and living spaces.
To celebrate the WashTower™ milestone, LG plans to host promotional activities in South Korea, with similar initiatives expected to take place in international markets.
“The LG WashTower™ leverages our proprietary core technologies and cutting-edge AI to deliver a more convenient clothing-care experience to customers around the world,” said Baek Seung-tae, President of the LG Home Appliance Solution Company. “We remain committed to understanding our customers’ evolving lifestyles and to strengthening their trust through innovative products that redefine convenience.”
