LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East through strategic partnerships and innovative solutions aimed at next-generation smart cities. The company recently signed a partnership with Expo City Dubai, a people-centric, innovation-driven community, to provide integrated smart infrastructure and home appliances for 3,000 households under development.
Deepening Collaboration with Expo City Dubai
LG’s partnership builds on its long-standing relationship with Expo City Dubai, the legacy site of the 2020 World Expo. Beyond supplying LED signage during Expo 2020, LG now commits to offering built-in home appliances including refrigerators, dishwashers, and ovens. The company will also implement AI-driven solutions across multiple domains such as data center cooling, smart home systems via AI Home Hub, and robotics-based manufacturing, contributing to the UAE’s We the UAE 2031 vision for sustainable, energy-efficient, AI-enabled cities.
Advancing Smart Home and Sustainable Infrastructure
LG’s integrated solutions support carbon-neutral and energy-efficient urban development. By collaborating with Schneider Electric, LG plans to co-develop platforms that enhance sustainable living environments. Additionally, LG will supply preferential solutions for new residential developments and infrastructure projects, consolidating its position in B2B and B2G sectors across the region.
Regional Expansion and Strategic Projects
LG continues to strengthen its footprint in key markets such as UAE and Saudi Arabia. Recent collaborations include:
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Supporting an AI data center in Oxagon within Saudi Arabia’s NEOM gigaproject.
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Partnering with ACWA Power, SHAKER Group, and DATAVOLT for advanced data center cooling solutions.
Operating in the UAE for over 30 years, LG manages regional operations across 75 markets in the Middle East and Africa. Its established partnerships, including a joint venture with SHAKER Group since 2006, reinforce LG’s long-term presence and growing B2G and B2B revenue share, expected to reach 45% of total regional revenue by 2030.
Driving Innovation and Smart City Growth
With a focus on sustainable growth, AI-powered solutions, and smart city infrastructure, LG continues to capture new opportunities in government and business sectors, positioning itself as a key driver of technological innovation across the Middle East.
