LG Electronics has announced a significant expansion of its strategic partnership with WATCH IT, a leading Arabic streaming platform, aiming to strengthen Arabic content availability across smart TV users in the Middle East.
The enhanced collaboration introduces eight new Arabic channels to LG Channels in the United Arab Emirates, while extending the WATCH IT app availability on LG webOS home screens in Saudi Arabia, Kuwait, Iraq, and Jordan, significantly broadening the platform’s regional reach.
Strengthening Arabic Entertainment on LG Channels
Following the initial partnership launch in Egypt, LG noted growing demand for premium Arabic content among its smart TV users.
Through this expansion, LG Channels now provides free access to a wide selection of Arabic entertainment, including drama series and variety programs, powered by WATCH IT’s content library.
Enhanced Viewing Experience on webOS
The integration of the WATCH IT app on LG webOS delivers an advanced streaming experience, featuring HD content, adaptive streaming technology, and bilingual support in Arabic and English.
The platform also offers personalized content recommendations tailored to user preferences in each market, improving engagement and viewing satisfaction.
Exclusive Promotional Offer for Users
To mark the expansion, LG and WATCH IT are offering an exclusive six-month free subscription to eligible users of the WATCH IT app.
This limited-time promotion is available on selected LG TV models until the end of April, granting new subscribers full access to premium content during the promotional period.
Official Statements on the Partnership
Phil Jung, CEO of LG Electronics Middle East & Africa, emphasized that the partnership reflects LG’s commitment to delivering culturally relevant, high-quality entertainment tailored to regional audiences.
Nashwa Gad, Chairperson and CEO of WATCH IT, highlighted that the expansion represents a key step in bringing authentic Arabic storytelling to a wider audience across the Middle East while advancing digital streaming experiences.
Ongoing Innovation in Smart TV Ecosystem
LG continues to enhance its webOS platform through strategic content partnerships and technological innovation, focusing on delivering personalized and culturally relevant viewing experiences.
This expansion further reinforces the growing importance of regional content within global streaming ecosystems.
