LG Electronics presented its latest innovations during LG Innovest 2026 Middle East & Africa, recently held in Abu Dhabi. The company introduced a new lineup of televisions and audio solutions designed to redefine home entertainment experiences across the region.
The event focused heavily on next-generation display and sound technologies, reflecting LG’s strategy to deliver premium innovations tailored to Middle Eastern and African markets.
The Return of the Wallpaper TV with True Wireless Technology
One of the most notable highlights was the revival of LG’s Wallpaper TV, now upgraded with true wireless connectivity and ultra-pure color technology. Measuring only 9.95 mm in thickness, it stands as the world’s slimmest wireless OLED TV.
The display delivers exceptional black levels, accurate color reproduction, and superior picture clarity. Its advanced anti-reflection performance significantly reduces glare, ensuring a clear image under various lighting conditions.
Powered by the α11 AI processor with a dual AI engine, the television combines refined engineering with minimalist design. The result is a product that sets new standards for slimness, elegance, and intelligent performance in modern TVs.
Introducing the 115-Inch QNED evo AI
LG also revealed its largest display to date, the 115-inch QNED evo AI TV. Designed to create a cinematic home viewing experience, the massive screen immerses viewers with vibrant colors and lifelike images.
The TV integrates advanced AI-powered image processing and 100% color volume technology, ensuring every shade is displayed with precision and depth. Whether viewed in bright daylight or dimly lit environments, the screen maintains clarity and contrast, delivering a premium visual experience.
Micro RGB evo: Advancing LCD Technology
Another key innovation was the Micro RGB evo TV, which elevates LCD technology to new levels. The model features triple 100% color coverage, enhanced brightness, and vivid color accuracy.
Equipped with the α11 AI processor and dual AI engine, the Micro RGB evo enhances each frame with improved detail and realism. LG describes this development as a new era of color evolution, combining intelligent processing with refined aesthetics to elevate everyday viewing.
Immersive Audio Solutions with Dolby Atmos
Beyond visual advancements, LG introduced new audio products designed to complement its display technologies. The S75TR and S70TY soundbars optimize sound distribution and acoustic performance, ensuring balanced integration with LG’s TVs.
With support for Dolby Atmos, the sound systems deliver immersive, multidimensional audio that enhances cinematic experiences at home. The synchronized performance between image and sound aims to create a seamless entertainment environment.
In addition, LG unveiled its expanded xboom lineup in collaboration with will.i.am. These Bluetooth-enabled speakers are designed for both home and portable use, offering multi-device connectivity and versatile sound performance suited to modern lifestyles.
Accelerating AI-Powered Smart Living
The event also highlighted LG’s strategy to accelerate AI-driven smart living solutions across the Middle East and Africa. Central to this vision is LG ThinQ, a platform that connects home appliances, sensors, and AI technologies into one integrated ecosystem.
LG ThinQ enables personalized comfort and enhanced convenience, aligning with the company’s commitment to delivering region-specific solutions. By integrating connected technologies into daily life, LG aims to support smarter, more efficient homes.
A Forward-Looking Vision for Home Entertainment
LG’s participation at Innovest 2026 underscored its broader vision of developing technologies that enhance everyday living. From the redesigned Wallpaper TV to advanced audio systems and AI-powered displays, the company emphasized innovation that blends engineering excellence with user-focused design.
Through continuous advancements in display technology, immersive sound, and intelligent connectivity, LG is positioning itself at the forefront of the evolving home entertainment landscape in the Middle East and Africa.
