Raya Auto, a subsidiary of Raya Holding for Financial Investments and the first certified electric vehicle (EV) dealer in Egypt, has officially launched its new brand, Electra, dedicated to advanced EV charging solutions. The launch comes through a strategic partnership with Sungrow, a global leader in renewable energy technologies and power conversion solutions.
Electra offers a comprehensive range of charging solutions, including home chargers, AC chargers, and ultra-fast DC chargers with capacities up to 180 kW, tailored to meet the growing and diverse needs of Egypt’s electric vehicle market. Leveraging Sungrow’s advanced isolated air-cooling technology, Electra delivers ultra-fast charging, smart load management, and high energy efficiency, setting a new benchmark for EV charging infrastructure performance in the country.
This partnership represents a significant milestone in Egypt’s electric mobility ecosystem, combining Raya Auto’s local market expertise, EV product development, integrated manufacturing capabilities, and after-sales services with Sungrow’s global research and technological expertise. The collaboration aims to provide a faster, smarter, and more reliable charging network compared to existing market solutions.
Commitment to User Experience and Sector Growth
Mohamed El-Naggar, CEO of Raya Auto, stated:
“As the first certified EV dealer in Egypt, we are committed to leading the introduction of cutting-edge technologies to the EV market. Our mission extends beyond merely bringing electric cars to Egypt; our goal is to develop the complete user experience and remove barriers preventing adoption. Electra embodies this commitment. Through our partnership with Sungrow, we deliver not only advanced charging technology but also support the sector’s growth, enabling more users to transition to EVs confidently. With high quality, speed, flexibility, and 24/7 technical support, Electra ensures a seamless, reliable, and premium charging experience for every EV owner.”
Mustafa Mohamed, North Africa Manager at Sungrow, added:
“With Raya Auto’s local expertise and our technological leadership, Electra will transform the EV charging landscape in Egypt and accelerate the shift toward cleaner, more sustainable transportation.”
Plans for Expansion and Public Charging Network
Raya Auto intends to expand Electra beyond home and commercial chargers by developing a broad network of public charging stations across Greater Cairo, as well as key intercity travel routes. This expansion addresses one of the most significant challenges for EV adoption in Egypt: the availability, accessibility, and convenience of charging infrastructure. By ensuring users have easy access to reliable and efficient charging stations, Electra aims to support the country’s transition to electric mobility.
Electra’s launch underscores a commitment to building a sustainable and user-focused EV ecosystem in Egypt, combining technological innovation, strategic partnerships, and an extensive support network to accelerate the adoption of electric vehicles.
