EFG Hermes, the investment banking arm of EFG Holding and a leading financial services institution across the Middle East and North Africa, has announced the launch of five flagship investment funds on its digital platform, EFG Hermes ONE.
This initiative marks the first time retail investors can directly access a curated selection of award-winning asset management products through the company’s unified digital ecosystem.
A Unified Platform for Diversified Investment Strategies
The move aims to broaden the range of investment solutions available to individuals while streamlining the overall investment experience. By consolidating multiple options into a single digital interface, the platform enables investors to manage portfolios, execute decisions, and monitor performance in one place.
The five funds are designed to address varying financial objectives, including liquidity management, capital preservation, portfolio diversification, inflation hedging, and long-term capital growth. This structure allows investors to select products aligned with their individual risk tolerance and return expectations.
Money Market Fund for Daily Liquidity
Among the key offerings is the EFG Hermes MM money market fund, positioned as a low-risk vehicle that protects capital from market volatility while providing competitive short-term returns and daily liquidity.
The fund serves as an efficient tool for managing short-term cash needs, particularly in dynamic market conditions where flexibility and capital preservation are critical.
USD Fixed Income for Currency Diversification
For investors seeking exposure to foreign currency instruments, the EFG Hermes FI USD fixed income fund provides a structured approach to preserving and growing US dollar-denominated assets.
The fund typically delivers stable returns and enhanced liquidity compared to traditional bank savings instruments. It also provides access to diversified financial instruments, including Egyptian sovereign dollar bonds, supporting currency and geographic diversification strategies.
Gold Fund as a Strategic Hedge
The EFG Hermes GLD gold fund leverages gold’s traditional role as a safe haven asset during periods of economic and market volatility.
Through this structure, investors gain exposure to gold without bearing the operational burdens of physical ownership. The fund operates in collaboration with specialized custodians that provide secure vault storage in line with international standards for transportation, storage, security, and insurance.
Equity Funds for Long-Term Capital Growth
For investors targeting long-term capital appreciation, the EFG Hermes EQ equity fund offers an actively managed and diversified portfolio listed on the Egyptian Exchange. The fund applies a disciplined risk management framework to capture market opportunities efficiently.
In parallel, the EFG Hermes EQ – Shariah fund enables investment in Shariah-compliant equities listed on the Egyptian Exchange. The fund focuses on financially sound companies included in the EGX 33 Shariah index, targeting sustainable growth through selective stock picking aligned with Islamic finance principles.
No Minimum Investment and Digital Onboarding
Karim Zaffan, Executive Director of Asset Management at EFG Hermes, stated that making these institutional-grade funds accessible to retail investors through the digital platform represents a significant milestone. He emphasized that the products are managed by experienced professionals and have earned strong institutional trust.
Importantly, the initiative removes minimum investment requirements, enabling broader participation across different income segments. This approach aligns with the company’s objective to democratize access to professional asset management services.
Ahmed Waly, Head of Brokerage at EFG Hermes, highlighted that the platform builds on the firm’s long-standing regional leadership. He reaffirmed the commitment to delivering the same governance standards, execution quality, and operational excellence traditionally offered to institutional clients.
Supporting Financial Inclusion and Market Growth
The EFG Hermes ONE application is designed to simplify investing through a seamless user interface and real-time monitoring of stocks and portfolios. By integrating account opening and contracting processes digitally, the platform ensures rapid activation and a frictionless onboarding journey.
This strategic expansion reinforces EFG Hermes’ broader commitment to financial inclusion in Egypt and the region. By widening access to diversified, professionally managed investment solutions, the company contributes to strengthening retail participation in capital markets and supporting sustainable economic growth.
