e& Egypt, a leading company in the integrated telecommunications and technology sector, announced the renewal of its strategic partnership with the digital entertainment platform Viu. This collaboration will provide an exclusive library of top Arabic films, Korean content, and Asian series to customers of Emerald, Hekaya, Ahlan, e& Money, e& coins program, and e& Business.
Commitment to Customer Satisfaction
The renewal reflects e& Egypt’s strong dedication to its customers, who highly appreciated the features and benefits offered during the initial partnership. Customer satisfaction remains at the core of e& Egypt’s business strategy, guiding its approach to service delivery and innovation.
This initiative also aligns with the company’s strategy to expand its digital and entertainment offerings, catering to diverse interests while enhancing the value of its premium services. Through this partnership, customers will gain exclusive access to a wide-ranging Arabic and Asian content library, enjoying a seamless, high-quality viewing experience across devices.
Enhancing the Entertainment Experience
Samer Mourad, Chief Consumer Officer at e& Egypt, stated:
“We are committed to providing the best entertainment experiences to our customers, and our partnership with Viu adds significant value to our service portfolio.”
He emphasized that e& Egypt continues to drive digital transformation by offering innovative solutions that integrate cutting-edge telecom technologies with digital entertainment services.
Similarly, Samer Mazjoub, General Manager at Viu Mena, commented:
“We’re pleased that Viu’s content slate truly resonated with audiences in Egypt. Renewing our partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater satisfaction and loyalty for e& customers.”
Building an Integrated Digital Ecosystem
The partnership provides customers of Emerald, Hekaya, Ahlan, e& Money, e& coins program, and e& Business with a more interactive and immersive digital content experience. It demonstrates e& Egypt’s commitment to building an integrated ecosystem that combines connectivity, technology, and entertainment, transcending traditional telecom services.
Driving Comprehensive Digital Transformation
e& Egypt is advancing a comprehensive digital transformation strategy by offering innovative solutions across travel, entertainment, and digital financial services, catering to evolving customer needs. The company also actively contributes to community empowerment through initiatives in technology, education, and healthcare, further solidifying its role as a leader in integrated digital services.
During GITEX Global 2025, held from October 13 to 17 at the Dubai World Trade Centre, e& Egypt is set to sign multiple cooperation agreements and memorandums of understanding, strengthening its international collaborations across strategic technology sectors.
