Egypt’s leading financial technology platform, Valu, has announced a strategic partnership with Fawry to introduce Valu’s flexible financing and payment services on the myFawry application, in a move aimed at expanding access to digital financial solutions and enhancing customer experience across Egypt.
Expanding Flexible Digital Financing Services
Under the agreement, users of the myFawry app will be able to access Valu’s flexible financing and payment options when paying for a wide range of services available through the platform. The partnership is designed to provide users with easier access to secure and innovative financial solutions tailored to everyday needs.
The collaboration aligns with Valu’s broader strategy to strengthen its digital ecosystem, expand its presence across major technology platforms, and support Egypt’s transition toward a cashless economy while advancing financial inclusion.
Supporting Egypt’s Digital Transformation Agenda
Commenting on the partnership, Omar Abdelhady, Chief Growth & Product Officer at Valu, said the collaboration with Fawry reflects the company’s continued commitment to supporting digital transformation in Egypt by enabling more consumers to access secure and flexible financing solutions.
He explained that the partnership aims to deliver a seamless payment experience through flexible installment plans and user-friendly digital services, helping customers manage their spending more efficiently.
Abdelhady added that the collaboration represents a successful model for integrating advanced digital platforms with smart financing solutions, combining accessibility, convenience, and diversified financial programs within one ecosystem.
Fawry Expands Its Fintech Ecosystem
For her part, Heba El-Awady, Chief Business Officer at Fawry, stated that the partnership marks another important step in the company’s ongoing efforts to strengthen Egypt’s electronic payments ecosystem and accelerate digital transformation.
She noted that Fawry continues to focus on providing secure and flexible payment solutions that meet customers’ daily needs while delivering an integrated digital experience across its services.
El-Awady also emphasized that expanding strategic partnerships remains a key pillar of Fawry’s growth strategy, particularly collaborations that combine advanced technology with innovative financial services capable of driving financial innovation in Egypt.
Strengthening Financial Inclusion in Egypt
The partnership is expected to create additional collaboration opportunities between Valu and Fawry within Egypt’s rapidly growing fintech sector. Both companies aim to contribute to the development of a more inclusive digital financial ecosystem by expanding access to modern financing solutions for a wider segment of consumers.
The move also supports national efforts to promote financial inclusion and accelerate the adoption of digital financial services across the Egyptian market.
Growing Demand for Digital Financial Services
Egypt’s fintech sector has witnessed rapid growth in recent years, driven by increasing demand for digital payments, installment services, and cashless financial solutions. Partnerships between fintech companies and digital payment providers are becoming increasingly important as consumers seek more convenient and flexible ways to manage daily transactions.
Through this collaboration, Valu continues to reinforce its position as one of Egypt’s leading providers of innovative financing solutions, while Fawry expands its role as a key enabler of digital payments and financial technology services in the region.
