Valu, a leading integrated financial technology company in Egypt, has announced a strategic partnership with Dubi Phone, one of the country’s leading electronics retail companies, to launch a fully digital onboarding experience for Valu accounts.
The partnership enables customers to purchase and pay directly through Valu within the Dubi Phone application, offering a seamless and integrated digital financing experience.
Fully Digital Account Activation Without Paperwork
The new service allows users to create and activate a Valu account instantly without visiting any branch or submitting physical documents.
The entire process is completed digitally using only a national ID card, supported by advanced verification technologies and electronic Know Your Customer (KYC) procedures.
Seamless Shopping and Payment Integration
Customers can browse products on the Dubi Phone app and select Valu as a payment method at checkout.
If they do not already have a Valu account, they are automatically guided through a simple digital onboarding process, enabling real-time purchase completion without delays or complexity.
Expanding Financial Inclusion in Egypt
This collaboration reflects Valu’s ongoing efforts to expand its data ecosystem and strengthen embedded finance capabilities, while accelerating financial inclusion across Egypt.
The initiative aims to provide flexible financing solutions to a broader customer base, supporting the rapid growth of digital financial services in the market.
Leadership Perspectives
Valu CEO Walid Hassouna stated that the partnership represents a major step toward making financial services more accessible, seamless, and integrated into everyday life, highlighting the importance of fully digital onboarding in expanding financial access.
Dubi Phone CEO Mostafa Salah added that the collaboration enhances the company’s digital ecosystem by embedding flexible payment solutions directly into its platform, improving customer experience and supporting smarter shopping behavior.
Strengthening Digital Retail Transformation
With more than 19 years of experience and a network of over 22 branches across Egypt and Dubai, Dubi Phone continues to expand its digital capabilities as part of its growth strategy.
The partnership with Valu acts as a key growth driver by integrating financial solutions directly into the retail experience, reinforcing the shift toward a more connected digital commerce ecosystem.
The partnership between Valu and Dubi Phone marks a significant milestone in Egypt’s fintech landscape, offering a fully digital, instant financing experience that integrates shopping, payment, and onboarding within a single seamless journey.
