Infinix hosted a high-level delegation led by His Royal Highness Prince Sultan bin Mansour Al Saud, Chairman and CEO of First Travel Group (Saudi Arabia), at the company’s global headquarters in Shanghai. The visit aimed to explore strategic cooperation opportunities and establish long-term partnerships in emerging markets.
The delegation was received by Mr. George Zhu, Founder and Chairman of Infinix Group, along with senior executives. The discussions focused on future collaboration, regional and international expansion, and potential strategic integration between both parties.
Exploring Innovation and Strategic Collaboration
During the visit, HRH Prince Sultan toured the Infinix Innovation Center, gaining insight into the brand’s latest technological developments and smart product solutions. Following the tour, a formal strategic summit was held to discuss long-term cooperation in emerging markets, based on mutual trust and shared objectives.
Mr. Zhu delivered a welcome address highlighting Infinix’s corporate philosophy, global strategy, and long-term vision. He emphasized the company’s accelerating international expansion and provided the Saudi delegation with an overview of Infinix’s development journey and future roadmap.
Saudi Arabia: A Strategic Pillar for Growth
Representatives from First Travel Group presented market insights and proposals aligned with the Saudi market, laying the foundation for comprehensive regional and global cooperation. Discussions covered key areas including channel collaboration, market expansion, content development, resource sharing, business model innovation, and data-driven support, reflecting the multi-dimensional potential for collaboration.
Mr. Zhu reaffirmed that Saudi Arabia represents a strategic anchor for Infinix in the Middle East, with a commitment to sustained investment in R&D, user experience, AI-driven innovation, and building a sustainable industrial ecosystem to support long-term growth.
Infinix’s Rising Influence in Saudi Arabia
“The Saudi market is a core pillar of Infinix’s global strategy,” said Mr. Zhu. “The brand now ranks among the top three smartphone brands in the Kingdom, with online searches increasing nearly fivefold over the past two years. Infinix leads Android engagement across social media platforms such as TikTok and Instagram.”
Infinix has also aligned with Saudi Arabia’s National Gaming and Esports Strategy through its GT Series gaming devices and sponsorship of major esports tournaments. This has helped create an integrated local ecosystem and strengthen the brand’s presence in the Kingdom.
Shared Vision for Global Expansion
The meeting concluded with the exchange of commemorative gifts and a group photo. HRH Prince Sultan expressed appreciation for Infinix’s innovations and global vision, praising the brand’s achievements and strong performance in the Saudi market.
Both parties expressed confidence in future cooperation, with the partnership supporting shared ambitions under Saudi Vision 2030 and contributing to sustainable development and enhanced global collaboration.
