Raya Customer Experience (Raya CX), a portfolio company of Raya Holding for Financial Investments and a leading provider of customer experience management and business process outsourcing (BPO) services, announced the signing of a Memorandum of Understanding (MoU) with RSVP (Media Response), a UK-based specialist in customer engagement and communication services.
The agreement was formalized during Raya CX’s participation in the UK Contact Centre Expo 2025 in London under the Egyptian Pavilion, represented by the Information Technology Industry Development Agency (ITIDA), with the attendance of Eng. Mahmoud Sofrata, Vice President of ITIDA. This step reflects ITIDA’s ongoing efforts to strengthen international cooperation and position Egypt as a competitive global delivery hub.
H4: Strengthening Cross-Border Collaboration
The MoU was signed by Alaa El Khishen, CEO of Raya CX, and Simon Christie, Chief Commercial Officer of RSVP. The partnership embodies the shared vision of both companies to foster innovation, enhance cross-border collaboration, and broaden access to advanced customer experience solutions. Moreover, it supports Raya CX’s global expansion strategy, which aims to reinforce its presence across key international markets, particularly the United Kingdom and Europe.
H4: Enhancing Global Service Delivery
Under the agreement, Raya CX and RSVP will work together across several core areas, including multichannel contact center operations, back-office support services, and specialized outsourcing consultancy. In addition, the collaboration aims to leverage advanced technologies and integrated systems to elevate operational efficiency and improve customer satisfaction across a wide range of sectors.
H4: A Milestone in Raya CX’s Expansion Strategy
Commenting on the partnership, Alaa El Khishen, CEO of Raya CX, stated:
“Signing this MoU at one of the UK’s most prominent industry events marks a significant step in our global expansion journey. We are excited to partner with RSVP, and truly value ITIDA’s support on this occasion. Together, we look forward to unlocking new growth opportunities and delivering exceptional value to our clients worldwide.”
This collaboration reinforces Raya CX’s commitment to expanding its footprint across the UK, Europe, the Middle East, and North Africa. In parallel، it further strengthens the company’s position as a global leader in customer experience management and integrated BPO solutions.