PUBG MOBILE, one of the world’s most popular mobile games, and Rockstar Energy, a globally recognized leader in energy drinks, come together for an exclusive streetwear collection. In close partnership, NRG and Rockstar Energy collaborated creatively to merge style, competition and culture, both virtually and in real life.
Starting today, PUBG MOBILE players can access the new in-game streetwear collection, featuring a jacket, pants, sunglasses, a hat, and shoes. Each piece uniquely reflects Rockstar’s bold aesthetic and NRG’s competitive gaming expertise.
In addition to the stylish in-game cosmetics, the collaboration will be coming to the real world. To celebrate this collaboration, Rockstar Energy is hosting an exclusive fan giveaway where 100 lucky winners will get a real-life version of the stylish jacket featured in the game. The giveaway is open to United States residents only.
“Rockstar Energy has always been about pushing boundaries, and this collection in partnership with PUBG MOBILE and NRG does exactly that—merging bold style, and gaming culture to elevate how players show up both in-game and in real life,” said Aron Jacobowitz, Senior Brand Manager at Rockstar Energy. “We’re thrilled for players to gear up with this exclusive Rockstar-branded jacket and can’t wait to see how our fans incorporate this into their personal style outside the game.”
“We’re excited to partner with one of the world’s most iconic mobile games with Rockstar Energy – one of the world’s most iconic brands,” says Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “This collaboration fuses the style, culture, and hype that power the gaming industry.”